According to WWD, the decision to make Zara available online has been praised as a logical step for the Spanish company, given the rising competition from pure-play European clothing e-tailers like Asos as well as the growing online operations of rivals such as H&M and New Look.
“The strategic move online is a welcome development for its core Zara fascia that will help boost group sales, making Inditex less reliant on new space to drive sales growth,” according to retail intelligence firm Verdict Research.
I saw this article in last years. Compared to Uniqlo's mother company Fast retailing, their multiple attitude are very slow in fashion marketing. I think if some fashion company want to achieve success in fashion market, they have to expand thier introduction for all of industry by diverse attitude.
by yoongarden
yoongarden@gmail.com
No comments:
Post a Comment