Superdry(슈퍼드라이) Gangnam,Seoul Store Launching
At 2010 Winter I went to the second Superdry Flagship Store Launching Party in Gangnam, Seoul. When I visited there, I could count on some event for celebrating their new store. Especially they prepared 2010 FW collection.
This picture is a Gangnam, Seoul store. Surprisingly I could see a lot of people to celebrate them. Also I found one person who is a founder of Superdry.
They hosted their 2010 FW collection. I could understand their concept for 2010 FW. I thought it's not appropriate for Korea slightly. During waitng their show, they gave vising person a present which is a accessory as Superdry products like key holder or necklace. I wanna emphasis their product package. Present is packed in a can which is made from Superdry. This can indicates their logo.
It's a superdry's presentation to show their advertising. But I thought that it's not interesting because it's normal.
I picked up one picture to show their collection for men. I thought their boots, pants, and hoody are very vintage. As you know, their concept is vintage. So I think if some person of Korean wanna wear vintage concept, but wanna luxury vintage, someone can visit the Superdry store to buy something.
Plus, I thought this picture could show many thing about their brand.
Next, I could see women collection of Superdry. Frankly I didn't have interested in their women collection. Always I just herad their men's look as many mass media like blog, magazine and TV. Also I could know throughout some celebrities like Beckam. But I found out this women looks are very good for Korean. Many Korean women fashionista sometimes like vintage for their changing style. But as this brand is little expensive, I think just some people would like to buy this.
Before coming this party, I researched to know their brand accurately. During suffing on the internet, I found that this brand always take care of their VMD(Visual Merchandising) to show like London shop.
As you see this picture, it is very gorgeous. It really like Superdry concept and it's very unique.
Also this brand's lamps are very great.
Anyway I'm really curious how this brand try to launch in Korea. I think..... I couldn't know as many Korean fashion trend at 2011.... as you know.... Thank you.
by yoongarden
yoongarden@gmail.com
http://www.yoongarden.com/
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