Ilmostreet pop-up store in Sinsadong's at Tom's diner

Cheil Industries's designers online store 'Ilmostreet' will open popup store in sinsadong, Seoul. Especially, previous Ilmostreet's pop-up store led a lot of populatiry by many designer's product and event. Also I went store to buy designer product.
This shop has some merit because online store cannot see their product in real. But this provide real product in offline and we can see many brand product at once. If you go this store, you can see nearly 20 brand at once in one spot.
This will open at 2010-12-4(Sat) in sinsadong's tom's diner. I want to recommend this shop for many fashionista. Thank you.

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by yoongarden
yoongarden@gmail.com
http://www.yoongarden.com/

(NEWS) Who Are They, Indeed - WHO.A.U launching news in New York

Front Row


Who Are They, IndeedBy ERIC WILSON

Published: May 19, 2010

LinkedinDiggMixxMySpaceYahoo! BuzzPermalink. THE latest teen-fashion-focused store to set up shop on the block of 34th Street east of Macy’s, the one that is quickly becoming Manhattan’s version of the Mall at Short Hills, is called WHO.A.U. That’s text-ese for “who are you?” — which is surely what a lot of people must be thinking when they see a giant stuffed bear wearing patchwork madras shorts in the window.

Chamber Images

BEAR GRIP? Another retailer tries to grab the teenage shopper.

Inside, there are witty logo T-shirts, loose cargo pants, bright ruffled tops, denim miniskirts and sweatshirts bearing the legend “California Dream, 1849.”



Perhaps it is fitting to associate the year of the Gold Rush with WHO.A.U. It is a new retail chain dreamed up by a South Korean clothing conglomerate that seeks to sell California-casual sportswear in an environment that looks and sounds, with earsplitting dance anthems, exactly like the inside of a Hollister. The prices of several items, like men’s jeans for $59.50 and women’s denim hot shorts for $39.50 and T-shirts for $24.50 are identical to those at Hollister.



The owners must have sensed there was gold in them thar’ hoodies.



WHO.A.U. was started 10 years ago by E.Land Group, which makes clothing under 90 labels sold in hundreds of stores in South Korea and China and has sales of about $6 billion. Its first store in the United States opened in 2007 at the Stamford Town Center in Connecticut, followed by a second at the Garden State Plaza in Paramus, N.J. But the company had been quiet about its plans until opening its Manhattan store last week.



“You need a lot of courage to cross over from the East to the West,” said Daniel Pang, the North American president of WHO.A.U.



While sales have been slower than expected, Mr. Pang said there is an opportunity for a new brand that comes up with just the right look to catch on with kids today. “Teenagers are funny,” he said. “They all want to be different, but they don’t want to be alienated from their peer group.”



To that end, almost everything about WHO.A.U., from the name to the styles on the floor, he said, has been tested in market studies and focus groups to determine just what that fickle target audience wants.



Hmm. That could explain the similarities to Hollister.



A version of this article appeared in print on May 20, 2010, on page E4 of the New York edition.

(News) China's luxury market can be tough to crack

News


China's luxury market can be tough to crack

Thu, Jun 11 13:39 PM EDT



By Astrid Wendlandt and Marie-Louise Gumuchian



PARIS/LONDON (Reuters) - China may become the world's biggest luxury market in some years but cultural challenges to win customers' hearts for certain types of products remain, industry executives said this week.



Champagne house Taittinger said it could make high-end sparkling wine in China but the market was not ready for it yet, while Lamborghini said the country's tradition of luxury chauffeurs, bigger than sports driving, made expansion there a challenge.



Jeweller Van Cleef & Arpels, owned by Richemont (CFR.VX), found it tough to get its brand message across, while watchmaker Parmigiani Fleurier worried about finding the right partners.



"The specific challenge about China is finding a Chinese company you can trust and who understands the luxury business," the luxury watchmaker's Chief Executive Jean-Marc Jacot said.



Taittinger said there were many places in China where it could consider making high quality sparkling wine -- champagne can only be made in the northern French region -- but Chinese palates were not accustomed yet to the pricey tipple.



"It is probably a bit early," Pierre-Emmanuel Taittinger said. "There is not a strong (high-end) wine culture there yet."



Hermes, whose chic handbags are hand made in France, would consider making goods in China if it could find artisans to make original items, but said it suffered from counterfeiting there. "Our image is strongly damaged by counterfeits. That is why we are fighting it like hell," CEO Patrick Thomas said. "When they (in China) see a counterfeit, they think it is genuine."



Counterfeits cost luxury groups hundreds of millions of euros in lost sales every year and imitations are becoming increasingly refined and sophisticated.



"The challenge in China is being able to explain to 1.3 billion people what your brand is about," said Van Cleef & Arpels Chief Executive Stanislas de Quercize.



While the number of high-net worth individuals in China is set to continue to rise steadily, the bulk of the country's population cannot afford upmarket Western brands.



"SO MANY CHINESE"



But luxury groups agree that China, where consumers are very brand-conscious, will soon become the industry's No. 1 market and this year will be one of the few emerging markets to enjoy growth.



"China will be one (of), if not the most important market in the middle, long run," Scilla Huang Sun, who runs a $30 million luxury fund for Julius Baer, said. "Chinese will not buy the very high end, like the Russians, but there are so many Chinese ... (They) save a lot and it's a huge country."



Earlier this month, Bernstein said its proprietary survey of Chinese luxury retailers suggested "demand resilience through the first and second quarter of 2009, most notably for mega-brands with high brand recognition."



China has become the number one market for LVMH's (LVMH.PA) Hennessy cognac and the world's second largest for its fashion and leather goods maker Louis Vuitton.



For Lamborghini, it will overtake Italy as the second biggest market behind the United States in three to five years.



"They love what is coming out of Europe. What is European is something they want to possess," CEO Stephan Winkelmann said.



Watchmaker Hublot, in China since January, plans to open 10 shops there by end-2009. By 2012, it would like to see China its third or fourth market after United States, Europe and Japan. "I think there are a lot of people who comment on China as being pictured as the biggest premium market because they see the growth from a very tiny base to a very large base," said Tom Purces, CEO of British luxury car firm Rolls Royce.



"We went from a handful of cars in China to over 100 cars there last year. That's immense in a very short period ... but I don't believe that that growth will be sustained at that level."



(Editing by Rupert Winchester)

Gary Card at Levi's Regent Street Store - New Levi's Store VMD

Gary Card at Levi's Regent Street Store

Denim elves and polka dots dominate the jean giant's central London shop window, as crafted by interior design maverick Gary Card




“I wanted the place to evoke the feeling of childhood”, says set designer Gary Card of the giant denim polka dot maze that he has just installed in Levi’s Regent Street store’s window. The Christmas labyrinth that’s complete with intricate shelves, a small house and a set of denim elves is Card’s yet another venture into large-scale design, following a successful collaboration with London’s new retail concept LN-CC, and a series of installations in Loewe’s windows. Dazed sat him down for a little chat.



Dazed Digital: What was the concept behind the installation?

Gary Card: When we first discussed the collaboration, Levi’s said they wanted to create a Christmas display, but one that wouldn’t necessarily be shouting Christmas. That’s when the polka dot fabric first came into picture. It’s one of Levi’s signature prints this year and I love that it’s so reminiscent of snow! So we wanted to create something that would evoke childhood memories of searching and discovering, without having obvious symbols such as Santa or the Christmas tree. At the same time, we introduced elements such as the polka dots and denim elves, which are very reminiscent of Christmas.



DD: How long have you been working on the project?

Gary Card: About six weeks – from the ideas stage to the final product. We produced five scaled models. They were literally a reproduction of what you see in the store. It’s the first time I presented a scaled model to the client and I think I will be making them more often. Sketches are great, but scaled models really give you the feeling of what it would be like to be in the actual space.



DD: What kind of feelings were you hoping to provoke with the maze?

Gary Card: The idea of curiosity. A little bit of discovery. It should be charming, because charm is the main thing about Christmas, really. It also had to be cool. I love the idea of having a playground, because, again, it brings back those childhood memories. The treatment of colours was very important too. It would have been really easy to bring in colours such as the signature Levi’s red, but I wanted to keep it cold inside.



DD: Can you tell us a bit about the craftsmanship behind the installation?

Gary Card: I was very excited about working with the Levi's denim, I wanted to make a denim environment, I love material-led projects, ideas that are dictated and driven by one defining factor, I really like restriction in a brief, in a way it's easier to work with, worst thing in for me is a client saying, 'do whatever you like'. Denim is very hands-on and tactile, but also tough and resilient, perfect for stretching over the shapes, very much like making a canvas. I loved the colour too, it feels cold, totally fits the festive vibe.



DD: What was the most difficult aspect of planning and carrying out?

Gary Card: The most difficult part was managing the gallery space, how do make a set piece that the viewer can explore and hang out in without blocking the main walk ways into the store, that was very tricky. it's great for me if you get lost in my 'denim fun house' but not so great for Levi's if you get so lost you can't find the actual shop, so that was a very big consideration.



DD: Tell us something funny about the Christmas denim elves....

Gary Card: The funniest thing is coming up, we are going to be in the space making them during next week, doing a kind of denim elf making master class! 'elves making elves' I'm calling it - it's going to be hilarious...



DD: How would you describe the Levi's Christmas window?

Gary Card: It started life as a kind of 'bauhaus' concept, I was interested the relationship between very simple shapes and negative space, however it very quickly turned into a set for a mental kids TV show! But that was cool, I totally embraced that, it's supposed to be fun, at one point I really wanted to call it Polka Dot Playground, I think that's the essence of the project!



Gary Card's Christmas window can be seen now and until after Christmas at the Levi's store, 174- 176 Regent Street, London.



To celebrate their Christmas window, Levi's is offering you the chance to win one of the elves that Gary Card will be making live at the Regent Street store. To find out when Card will be making his in store appearances, keep an eye on www.facebook.com/levisuk



Photos by Tom Bunning



Text by Kasia Bobula
 
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In his Visual Merchandising, I saw the new christmas's inspiration which say christmas's atmosphere by very simple dot printing. Sometimes, I always think that we must find inspiration or idea in basic. But he thought about christmas very differently.
Also, his VMD led levi's style with christmas. As you know a lot of people want to have special or limited levi's product. When they notice something is limited, many people almost response very easily.
I think this VMD is limited and unique display. And we can feel christmas's atmosphere. So I really want to visit this shop in London.