Dolce & Gabanna 2011 SS Campaign
Tuesday, March 29, 2011
Monday, March 28, 2011
Nike Air force Speaker collaboration
I think this idea is very innovative!
Refer this! It's a nike's think!
Wednesday, March 16, 2011
What Is Your Dangerous Idea? (Paperback) (Today's Leading Thinkers on the Unthinkable)
- What Is Your Dangerous Idea? (Paperback) (Today's Leading Thinkers on the Unthinkable)
- 6.6 네티즌리뷰 5건
- BROCKMAN, John (EDT) 저 HarperCollins 2007.01.25
- 페이지 272 ISBN
0061214957 - 정가 19,870원
책소개
FROM COPERNICUS TO DARWIN, TO CURRENT-DAY THINKERS, SCIENTISTS HAVE ALWAYS PROMOTED THEORIES AND UNVEILED DISCOVERIES THAT CHALLENGE EVERYTHING SOCIETY HOLDS DEAR; IDEAS WITH BOTH POSITIVE AND DIRE CONSEQUENCES. MANY THOUGHTS THAT RESONATE TODAY ARE DANGEROUS NOT BECAUSE THEY ARE ASSUMED TO BE FALSE, BUT BECAUSE THEY MIGHT TURN OUT TO BE TRUE.
WHAT DO THE WORLD'S LEADING SCIENTISTS AND THINKERS CONSIDER TO BE THEIR MOST DANGEROUS IDEA? THROUGH THE LEADING ONLINE FORUM EDGE (WWW.EDGE.ORG), THE CALL WENT OUT, AND THIS COMPELLING AND EASILY DIGESTIBLE VOLUME COLLECTS THE ANSWERS. FROM USING MEDICATION TO PERMANENTLY ALTER OUR PERSONALITIES TO CONTEMPLATING A UNIVERSE IN WHICH WE ARE UTTERLY ALONE, TO THE IDEA THAT THE UNIVERSE MIGHT BE FUNDAMENTALLY INEXPLICABLE, WHAT IS YOUR DANGEROUS IDEA? TAKES AN UNFLINCHING LOOK AT THE DARING, BREATHTAKING, SOMETIMES TERRIFYING THOUGHTS THAT COULD FOREVER ALTER OUR WORLD AND THE WAY WE LIVE IN IT.
[인터넷 교보문고 제공]WHAT DO THE WORLD'S LEADING SCIENTISTS AND THINKERS CONSIDER TO BE THEIR MOST DANGEROUS IDEA? THROUGH THE LEADING ONLINE FORUM EDGE (WWW.EDGE.ORG), THE CALL WENT OUT, AND THIS COMPELLING AND EASILY DIGESTIBLE VOLUME COLLECTS THE ANSWERS. FROM USING MEDICATION TO PERMANENTLY ALTER OUR PERSONALITIES TO CONTEMPLATING A UNIVERSE IN WHICH WE ARE UTTERLY ALONE, TO THE IDEA THAT THE UNIVERSE MIGHT BE FUNDAMENTALLY INEXPLICABLE, WHAT IS YOUR DANGEROUS IDEA? TAKES AN UNFLINCHING LOOK AT THE DARING, BREATHTAKING, SOMETIMES TERRIFYING THOUGHTS THAT COULD FOREVER ALTER OUR WORLD AND THE WAY WE LIVE IN IT.
목차
PREFACE: THE EDGE QUESTIONXVII
ACKNOWLEDGMENTSXXI
INTRODUCTIONSTEVEN PINKERXXIII
CONTRIBUTORS
WE HAVE NO SOULS1
THE REJECTION OF SOUL4
THE EVOLUTION OF EVIL7
THE DIFFERENCES BETWEEN HUMANS AND NONHUMANS ARE QUANTITATIVE, NOT QUALITATIVE10
GROUPS OF PEOPLE MAY DIFFER GENETICALLY IN THEIR AVERAGE TALENTS AND TEMPERAMENTS13
THE GENETIC BASIS OF HUMAN BEHAVIOR16
MARIONETTES ON GENETIC STRINGS19
FRANCIS CRICK'S DANGEROUS IDEA22
BEING ALONE IN THE UNIVERSE27
LIFE AS AN AGENT OF ENERGY DISPERSAL29
WE ARE ENTIRELY ALONE33
SCIENCE MAY BE RUNNING OUT OF CONTROL35
WHY I HOPE THE STANDARD MODEL IS WRONG ABOUT WHY THERE IS MORE MATTER THAN ANTIMATTER38
THE IDEA THAT WE UNDERSTAND PLUTONIUM40
THE IDEA THAT WE SHOULD ALL SHARE OUR MOST DANGEROUS IDEAS41
THE IDEA THAT IDEAS CAN BE DANGEROUS42
THE FIGHT AGAINST GLOBAL WARMING IS LOST43
THINK OUTSIDE THE KYOTO BOX45
OUR PLANET IS NOT IN PERIL50
THE EFFECT OF ART CAN'T BE CONTROLLED OR ANTICIPATED54
A "GRAND NARRATIVE"55
OUR UNIVERSAL MORAL GRAMMAR'S IMMUNITY TO RELIGION59
BERTRAND RUSSELL'S DANGEROUS IDEA62
HODGEPODGE MORALITY63
WE WILL UNDERSTAND THE ORIGIN OF LIFE WITHIN THE NEXT FIVE YEARS65
UNDERSTANDING MOLECULAR BIOLOGY WITHOUT DISCOVERING THE ORIGINS OF LIFE69
THE PROBLEM WITH SUPER MIRRORS70
CYBERDISINHIBITION73
BRAINS CANNOT BECOME MINDS WITHOUT BODIES76
WHAT ARE PEOPLE WELL INFORMED ABOUT IN THE INFORMATION AGE?80
MORE ANONYMITY IS GOOD82
A NEW GOLDEN AGE OF MEDICINE84
USING MEDICATIONS TO CHANGE PERSONALITY90
DRUGS MAY CHANGE THE PATTERNS OF HUMAN LOVE92
A MARRIAGE OPTION FOR ALL95
CHOOSING THE SEX OF ONE'S CHILD97
THE IDEA OF IDEAS101
THE HUMAN BRAIN WILL NEVER UNDERSTAND THE UNIVERSE102
THE WORLD MAY BE FUNDAMENTALLY INEXPLICABLE105
THE "LANDSCAPE"108
SEEING DARWIN IN THE LIGHT OF EINSTEIN; SEEING EINSTEIN IN THE LIGHT OF DARWIN112
THE MULTIVERSE117
WHAT TWENTIETH-CENTURY PHYSICS SAYS ABOUT THE WORLD MIGHT BE TRUE120
IT'S A MATTER OF TIME122
A RADICAL RE-EVALUATION OF THE CHARACTER OF TIME126
IT'S OK NOT TO KNOW EVERYTHING128
THE END OF INSIGHT130
WHEN WILL THE INTERNET BECOME AWARE OF ITSELF?132
DEMOCRATIZING ACCESS TO THE MEANS OF INVENTION137
MIND IS A UNIVERSALLY DISTRIBUTED QUALITY139
THE FORBIDDEN FRUIT INTUITION143
THE POSTERIOR PROBABILITY OF ANY PARTICULAR GOD IS PRETTY SMALL146
SCIENCE MUST DESTROY RELIGION148
THE SELF IS A CONCEPTUAL CHIMERA152
THE GREATEST STORY EVER TOLD153
SCIENCE AS JUST ANOTHER RELIGION156
THIS IS ALL THERE IS159
A SCIENCE OF THE DIVINE?162
SCIENCE WILL NEVER SILENCE GOD167
RELIGION IS THE HOPE THAT IS MISSING IN SCIENCE169
MYTHS AND FAIRY TALES ARE NOT TRUE173
PARENTAL LICENSURE175
ZERO PARENTAL INFLUENCE177
THE FOCUS ON EMOTIONAL INTELLIGENCE181
A CACOPHONY OF "CONTROVERSY"182
APPLIED HISTORY184
TRIBAL PEOPLES OFTEN DAMAGE THEIR ENVIRONMENTS AND MAKE WAR186
NOTHING187
EVERYTHING IS POINTLESS188
THERE AREN'T ENOUGH MINDS TO HOUSE THE POPULATION EXPLOSION OF MEMES189
UNSPEAKABLE IDEAS193
ANTY GRAVITY: CHAOS THEORY IN AN ALL-TOO-PRACTICAL SENSE196
NAVIGATING BY NEW SCIENTIFIC PRINCIPLES201
A POLITICAL SYSTEM BASED ON EMPATHY204
SOCIAL RELATIVITY207
THERE IS SOMETHING NEW UNDER THE SUN -US209
A SPOON IS LIKE A HEADACHE211
PROJECTION OF THE LONGEVITY CURVE214
THE NEAR-TERM INEVITABILITY OF RADICAL LIFE EXTENSION AND EXPANSION215
THE DOMESTICATION OF BIOTECHNOLOGY218
PUBLIC ENGAGEMENT IN SCIENCE AND TECHNOLOGY220
SUPPOSE FAULKNER WAS RIGHT?221
WHAT IF THE UNKNOWN BECOMES KNOWN AND IS NOT REPLACED WITH A NEW UNKNOWN?225
WHERE GOODS CROSS FRONTIERS, ARMIES WON'T227
GOVERNMENT IS THE PROBLEM, NOT THE SOLUTION229
THE FREE MARKET232
MODERN SCIENCE IS A PRODUCT OF BIOLOGY234
NO MORE TEACHER'S DIRTY LOOKS235
WE ARE ALL VIRTUAL238
RUNAWAY CONSUMERISM EXPLAINS THE FERMI PARADOX240
SIMULATION VERSUS AUTHENTICITY244
CULTURE IS NATURAL248
THE HUMAN BRAIN IS A CULTURAL ARTIFACT252
FREE WILL IS EXERCISED UNCONSCIOUSLY256
FREE WILL IS GOING AWAY259
THE LIMITS OF INTROSPECTION263
WHAT WE KNOW MAY NOT CHANGE US266
TELLING MORE THAN WE CAN KNOW269
THE QUICK-THINKING ZOMBIES INSIDE US273
THE BANALITY OF EVIL, THE BANALITY OF HEROISM275
OPEN-SOURCE CURRENCY277
IS THE WEST ALREADY ON A DOWNHILL COURSE?279
TECHNOLOGY CAN UNTIE THE UNITED STATES282
DEMOCRACY MAY BE ON ITS WAY OUT286
MARX WAS RIGHT: THE STATE WILL EVAPORATE288
FOLLOWING SISYPHUS290
HOW CAN I TRUST, IN THE FACE OF SO MANY UNKNOWABLES?292
A TWENTY-FOUR-HOUR PERIOD OF ABSOLUTE SOLITUDE294
AFTERWORDRICHARD DAWKINS297
ACKNOWLEDGMENTSXXI
INTRODUCTIONSTEVEN PINKERXXIII
CONTRIBUTORS
WE HAVE NO SOULS1
THE REJECTION OF SOUL4
THE EVOLUTION OF EVIL7
THE DIFFERENCES BETWEEN HUMANS AND NONHUMANS ARE QUANTITATIVE, NOT QUALITATIVE10
GROUPS OF PEOPLE MAY DIFFER GENETICALLY IN THEIR AVERAGE TALENTS AND TEMPERAMENTS13
THE GENETIC BASIS OF HUMAN BEHAVIOR16
MARIONETTES ON GENETIC STRINGS19
FRANCIS CRICK'S DANGEROUS IDEA22
BEING ALONE IN THE UNIVERSE27
LIFE AS AN AGENT OF ENERGY DISPERSAL29
WE ARE ENTIRELY ALONE33
SCIENCE MAY BE RUNNING OUT OF CONTROL35
WHY I HOPE THE STANDARD MODEL IS WRONG ABOUT WHY THERE IS MORE MATTER THAN ANTIMATTER38
THE IDEA THAT WE UNDERSTAND PLUTONIUM40
THE IDEA THAT WE SHOULD ALL SHARE OUR MOST DANGEROUS IDEAS41
THE IDEA THAT IDEAS CAN BE DANGEROUS42
THE FIGHT AGAINST GLOBAL WARMING IS LOST43
THINK OUTSIDE THE KYOTO BOX45
OUR PLANET IS NOT IN PERIL50
THE EFFECT OF ART CAN'T BE CONTROLLED OR ANTICIPATED54
A "GRAND NARRATIVE"55
OUR UNIVERSAL MORAL GRAMMAR'S IMMUNITY TO RELIGION59
BERTRAND RUSSELL'S DANGEROUS IDEA62
HODGEPODGE MORALITY63
WE WILL UNDERSTAND THE ORIGIN OF LIFE WITHIN THE NEXT FIVE YEARS65
UNDERSTANDING MOLECULAR BIOLOGY WITHOUT DISCOVERING THE ORIGINS OF LIFE69
THE PROBLEM WITH SUPER MIRRORS70
CYBERDISINHIBITION73
BRAINS CANNOT BECOME MINDS WITHOUT BODIES76
WHAT ARE PEOPLE WELL INFORMED ABOUT IN THE INFORMATION AGE?80
MORE ANONYMITY IS GOOD82
A NEW GOLDEN AGE OF MEDICINE84
USING MEDICATIONS TO CHANGE PERSONALITY90
DRUGS MAY CHANGE THE PATTERNS OF HUMAN LOVE92
A MARRIAGE OPTION FOR ALL95
CHOOSING THE SEX OF ONE'S CHILD97
THE IDEA OF IDEAS101
THE HUMAN BRAIN WILL NEVER UNDERSTAND THE UNIVERSE102
THE WORLD MAY BE FUNDAMENTALLY INEXPLICABLE105
THE "LANDSCAPE"108
SEEING DARWIN IN THE LIGHT OF EINSTEIN; SEEING EINSTEIN IN THE LIGHT OF DARWIN112
THE MULTIVERSE117
WHAT TWENTIETH-CENTURY PHYSICS SAYS ABOUT THE WORLD MIGHT BE TRUE120
IT'S A MATTER OF TIME122
A RADICAL RE-EVALUATION OF THE CHARACTER OF TIME126
IT'S OK NOT TO KNOW EVERYTHING128
THE END OF INSIGHT130
WHEN WILL THE INTERNET BECOME AWARE OF ITSELF?132
DEMOCRATIZING ACCESS TO THE MEANS OF INVENTION137
MIND IS A UNIVERSALLY DISTRIBUTED QUALITY139
THE FORBIDDEN FRUIT INTUITION143
THE POSTERIOR PROBABILITY OF ANY PARTICULAR GOD IS PRETTY SMALL146
SCIENCE MUST DESTROY RELIGION148
THE SELF IS A CONCEPTUAL CHIMERA152
THE GREATEST STORY EVER TOLD153
SCIENCE AS JUST ANOTHER RELIGION156
THIS IS ALL THERE IS159
A SCIENCE OF THE DIVINE?162
SCIENCE WILL NEVER SILENCE GOD167
RELIGION IS THE HOPE THAT IS MISSING IN SCIENCE169
MYTHS AND FAIRY TALES ARE NOT TRUE173
PARENTAL LICENSURE175
ZERO PARENTAL INFLUENCE177
THE FOCUS ON EMOTIONAL INTELLIGENCE181
A CACOPHONY OF "CONTROVERSY"182
APPLIED HISTORY184
TRIBAL PEOPLES OFTEN DAMAGE THEIR ENVIRONMENTS AND MAKE WAR186
NOTHING187
EVERYTHING IS POINTLESS188
THERE AREN'T ENOUGH MINDS TO HOUSE THE POPULATION EXPLOSION OF MEMES189
UNSPEAKABLE IDEAS193
ANTY GRAVITY: CHAOS THEORY IN AN ALL-TOO-PRACTICAL SENSE196
NAVIGATING BY NEW SCIENTIFIC PRINCIPLES201
A POLITICAL SYSTEM BASED ON EMPATHY204
SOCIAL RELATIVITY207
THERE IS SOMETHING NEW UNDER THE SUN -US209
A SPOON IS LIKE A HEADACHE211
PROJECTION OF THE LONGEVITY CURVE214
THE NEAR-TERM INEVITABILITY OF RADICAL LIFE EXTENSION AND EXPANSION215
THE DOMESTICATION OF BIOTECHNOLOGY218
PUBLIC ENGAGEMENT IN SCIENCE AND TECHNOLOGY220
SUPPOSE FAULKNER WAS RIGHT?221
WHAT IF THE UNKNOWN BECOMES KNOWN AND IS NOT REPLACED WITH A NEW UNKNOWN?225
WHERE GOODS CROSS FRONTIERS, ARMIES WON'T227
GOVERNMENT IS THE PROBLEM, NOT THE SOLUTION229
THE FREE MARKET232
MODERN SCIENCE IS A PRODUCT OF BIOLOGY234
NO MORE TEACHER'S DIRTY LOOKS235
WE ARE ALL VIRTUAL238
RUNAWAY CONSUMERISM EXPLAINS THE FERMI PARADOX240
SIMULATION VERSUS AUTHENTICITY244
CULTURE IS NATURAL248
THE HUMAN BRAIN IS A CULTURAL ARTIFACT252
FREE WILL IS EXERCISED UNCONSCIOUSLY256
FREE WILL IS GOING AWAY259
THE LIMITS OF INTROSPECTION263
WHAT WE KNOW MAY NOT CHANGE US266
TELLING MORE THAN WE CAN KNOW269
THE QUICK-THINKING ZOMBIES INSIDE US273
THE BANALITY OF EVIL, THE BANALITY OF HEROISM275
OPEN-SOURCE CURRENCY277
IS THE WEST ALREADY ON A DOWNHILL COURSE?279
TECHNOLOGY CAN UNTIE THE UNITED STATES282
DEMOCRACY MAY BE ON ITS WAY OUT286
MARX WAS RIGHT: THE STATE WILL EVAPORATE288
FOLLOWING SISYPHUS290
HOW CAN I TRUST, IN THE FACE OF SO MANY UNKNOWABLES?292
A TWENTY-FOUR-HOUR PERIOD OF ABSOLUTE SOLITUDE294
AFTERWORDRICHARD DAWKINS297
Friday, March 11, 2011
英 패션 거장 콜린 맥도웰 “서울 컬렉션 훌륭하지만 일부 디자이너 자질 부족”
英 패션 거장 콜린 맥도웰 “서울 컬렉션 훌륭하지만 일부 디자이너 자질 부족”
국민일보
2010/10/29 17:39
(최종수정 2010/10/30 10:25)
크게보기 크게보기
서울시 주최, 서울패션위크조직위원회 주관으로 서울 학여울역 서울무역전시장(세택)과 삼성동 크링에서 펼쳐진 ‘2010 추계 서울패션위크’가 28일 막을 내렸다. 22일부터 45명의 패션 디자이너가 내년 봄 여름 유행할 옷을 소개한 서울컬렉션, 80여 없체가 참여해 의류 패션잡화 등을 전시한 서울 패션 페어 등이 열렸다. 10주년을 맞은 이번 패션위크에는 해외 패션계의 유명인사 10여명, 바이어 100여명과 해외 유명 패션 전문 언론인 30여명이 참관했다. 30여년 패션 관계 일을 해온 패션전문가로, 영국의 신인 디자이너 발굴 프로그램 ‘패션 프린지’를 기획한 콜린 맥도웰(사진)을 26일 세택에서 만났다. 맥도웰은 “서울컬렉션이 밀라노 파리 뉴욕 런던 컬렉션과 비겨 부족함이 없다”는 찬사를 보낸 뒤 몇 가지 아쉬운 점이 있기는 하다고 말했다. 그가 지적한 문제점은 크게 두 가지. 일부 디자이너의 자질 문제와 옷을 소개하는 모델들의 능력 부족.
“컬렉션을 총괄하는 조직위원회의 편집능력(editing)이 중요합니다. 컬렉션 무대에 소개되기에는 역부족인 옷을 내놓은 디자이너들이 있더군요. 또 모델들이 자기가 입고 있는 옷을 이해하지 못한 채 무대에 서 쇼의 전반적인 긴장감을 떨어뜨렸습니다.”
당시 15개의 쇼를 봤다는 그는 3개의 쇼는 컬렉션에 나와선 안 되는 수준이었다고 지적했다. 그는 또 카리스마가 있는 모델들은 사람들이 그 옷을 사고 싶도록 연출하는데, 서울컬렉션에선 그런 모델을 볼 수 없었다고 털어놨다.
“쇼를 정시에 시작한 것은 매우 좋습니다. 하지만 쇼와 다음 쇼의 간격이 너무 짧은 것은 고쳤으면 합니다.”
컬렉션 첫날인 22일에는 오전10시부터 오후8시까지 11개의 쇼가 있었다. 쇼가 끝나자마자 장소를 옮겨 다음 쇼를 본 셈이다. 맥도웰은 “프레스나 바이어들은 컬렉션뿐만 아니라 거리 패션, 패션숍 등과 서울의 문화체험도 해봐야 하는데 그럴 여유가 전혀 없어 안타깝다”고 말했다.
서울 패션 위크를 세계 5대 패션위크로 키우겠다는 서울시의 계획에 대해서 맥도웰은 “충분히 가능하다”면서도 서울시의 현재 지원방침에 대해선 일침을 가했다. 서울시는 서울컬렉션과는 별도로 디자이너들의 해외 컬렉션 참가를 지원하고 있다.
“하지만 해외컬렉션에서 무명 디자이너에게 관심 둘 여유가 없습니다. 따라서 모든 역량을 서울에 집중하는 것이 더 효과적입니다.” 그는 서울에 초청돼 온 해외 패션 관계자들의 기사 기고 입소문 등이 한국 패션의 발전상을 알리는 데 훨씬 도움이 될 것이라고 조언했다.
글·사진=김혜림 선임기자
국민일보
2010/10/29 17:39
(최종수정 2010/10/30 10:25)
크게보기 크게보기
서울시 주최, 서울패션위크조직위원회 주관으로 서울 학여울역 서울무역전시장(세택)과 삼성동 크링에서 펼쳐진 ‘2010 추계 서울패션위크’가 28일 막을 내렸다. 22일부터 45명의 패션 디자이너가 내년 봄 여름 유행할 옷을 소개한 서울컬렉션, 80여 없체가 참여해 의류 패션잡화 등을 전시한 서울 패션 페어 등이 열렸다. 10주년을 맞은 이번 패션위크에는 해외 패션계의 유명인사 10여명, 바이어 100여명과 해외 유명 패션 전문 언론인 30여명이 참관했다. 30여년 패션 관계 일을 해온 패션전문가로, 영국의 신인 디자이너 발굴 프로그램 ‘패션 프린지’를 기획한 콜린 맥도웰(사진)을 26일 세택에서 만났다. 맥도웰은 “서울컬렉션이 밀라노 파리 뉴욕 런던 컬렉션과 비겨 부족함이 없다”는 찬사를 보낸 뒤 몇 가지 아쉬운 점이 있기는 하다고 말했다. 그가 지적한 문제점은 크게 두 가지. 일부 디자이너의 자질 문제와 옷을 소개하는 모델들의 능력 부족.
“컬렉션을 총괄하는 조직위원회의 편집능력(editing)이 중요합니다. 컬렉션 무대에 소개되기에는 역부족인 옷을 내놓은 디자이너들이 있더군요. 또 모델들이 자기가 입고 있는 옷을 이해하지 못한 채 무대에 서 쇼의 전반적인 긴장감을 떨어뜨렸습니다.”
당시 15개의 쇼를 봤다는 그는 3개의 쇼는 컬렉션에 나와선 안 되는 수준이었다고 지적했다. 그는 또 카리스마가 있는 모델들은 사람들이 그 옷을 사고 싶도록 연출하는데, 서울컬렉션에선 그런 모델을 볼 수 없었다고 털어놨다.
“쇼를 정시에 시작한 것은 매우 좋습니다. 하지만 쇼와 다음 쇼의 간격이 너무 짧은 것은 고쳤으면 합니다.”
컬렉션 첫날인 22일에는 오전10시부터 오후8시까지 11개의 쇼가 있었다. 쇼가 끝나자마자 장소를 옮겨 다음 쇼를 본 셈이다. 맥도웰은 “프레스나 바이어들은 컬렉션뿐만 아니라 거리 패션, 패션숍 등과 서울의 문화체험도 해봐야 하는데 그럴 여유가 전혀 없어 안타깝다”고 말했다.
서울 패션 위크를 세계 5대 패션위크로 키우겠다는 서울시의 계획에 대해서 맥도웰은 “충분히 가능하다”면서도 서울시의 현재 지원방침에 대해선 일침을 가했다. 서울시는 서울컬렉션과는 별도로 디자이너들의 해외 컬렉션 참가를 지원하고 있다.
“하지만 해외컬렉션에서 무명 디자이너에게 관심 둘 여유가 없습니다. 따라서 모든 역량을 서울에 집중하는 것이 더 효과적입니다.” 그는 서울에 초청돼 온 해외 패션 관계자들의 기사 기고 입소문 등이 한국 패션의 발전상을 알리는 데 훨씬 도움이 될 것이라고 조언했다.
글·사진=김혜림 선임기자
Sunday, March 6, 2011
Patek Philippe - Birth of a Legend
Process
Research & Development
Wheel plate production
Finishing operations required to obtain the Geneva Seal
Making of pinions
Finishing operations required to obtain the Geneva Seal
Wheel assembly
Wheel manual adjustment and final control
Production of the steel components
Hand-finishing operations required to obtain the Geneva Seal
Production of the bridge
Trimming, hand-finishing operation
Rhodium-plating
Production of the base plates
Circular-graining, hand-crafted decoration
Rhodium-plating
Hand-assembly of the movement’s components
456 parts individually finished and assembly by hand
Movement’s quality controls
28 days of strict tests and measurements
Design
Case production
Trimming, hand-finishing operation
Polishing, hand-finishing operation
Casing-up
Final assembly of the movement into the case
Watch final quality control
15 days of technical and aesthetical tests and measurements
Patek Philippe is one of the very few family-owned watch manufacturers in Geneva.
Since its foundations in 1839, the company designs, develops, crafts and assembles the finest timepieces in the world.
--
Patek Philippe's story
In 1839, Antoine Norbert de Patek and François Czapek founded Patek, Czapek & C° in Geneva. At the 1844 Universal Exhibition in Paris, Antoine Norbert de Patek met Jean Adrien Philippe, inventor in 1842 of a pocket watch with stem winding and hand-setting, and offered him the post of technical director as soon as Czapek's contract ran out. In 1845, Patek Czapek & C° was dissolved, and Antoine Norbert de Patek, Jean Adrien Philippe and Vincent Gostowski founded, in Geneva, Patek & C°. In 1851, the three men changed the company's name to Patek Philippe & C°.
1868 Creation of a key-wound watch with brass bracelet.
1887 The Calatrava Cross became the company's registered logo.
1902 The Gondolo Chronometer name was registered.
1914-1930 Creation of grande complication and très grande complication watches, certain of which, with astronomical complications, were sold to James Ward Packard. These included the first two most complicated pieces by Patek Philippe: one, made in 1916, with 16 complications and another, made in 1927, with 10 complications.
1915 Creation of the first ladies' wristwatch with five-minute repeater.
1925 Creation of the first ladies' wristwatch with perpetual calendar (inspired by a pendant watch).
1933 Henry Graves Jr. purchased what was then the most complicated watch ever made by Patek Philippe. It was sold again in 1999 for $11 million.
1936 Creation of an astronomical wristwatch with perpetual calendar and retrograde date.
1940 Special order for a wristwatch with a pulsometric chronograph and world time.
1959 Creation of watches with second time zone.
1974 Creation of the Calatrava model.
1981 Launch of the Nautilus model.
1982 Creation of the Ellipse d'or model.
1989 The Calibre 89, the world's most complicated pocket watch (33 complications), was unveiled to commemorate the company's 150th anniversary.
1996 Launch of the self-winding wristwatch with annual date.
1997 Launch of the Aquanaut model.
2000 Launch of the Star Caliber 2000 (21 complications) to coincide with the third millennium.
2003 Unveiling of the 10 Day Tourbillon with COSC certification.
Tuesday, March 1, 2011
Moncler Grenoble Flash Mob @ Grand Central Station NYC!
For apparel brand marketing, some comapies tried to flash mob. For flash mob, I would like to say this flash mob is the best event for me by now I have seen. It really make the "For a while".
I think flash mob have to be "Flash". In this timing a brand have to give many people impressive shock. After this event, people come back to their ordinary life. But brand have to locate in some people's mind as impressive brand.
So I always think flash mob have to host ordinary space. As you know, it's not easy.
But Moncler made suprised result in the Grand central station NYC. I think this is ideal flash mob!
몽클레어 플래쉬몹 Grand Central Station 뉴욕에서!
많은 의류 브랜드들이 플래쉬몹을 마케팅의 일환으로 사용하는 것은 누구나 안다. 특히 플래쉬몹을 위해서 나는 이번 플래쉬몹이 내가 지금까지 본 플래쉬몹 중 최고의 이벤트가 아닌가 생각한다. 특히 그것은 플래쉬의 뜻인 "잠시 찰나에"를 만들었다.
플래쉬몹은 플래쉬가 되어야 한다고 생각한다. 이것을 보고 어떤 사람이 인상을 받은다면 성공한 것이 될 것이다. 이벤트 후에 사람들은 분명 일상으로 돌아간다. 그러나 브랜드는 몇 사람의 마음에 인상적 브랜드로 위치가 되어야 한다.
나는 플래쉬몹이란 일상적 공간에서 이루어 져야 한다고 본다. 그러나 그것은 쉽지 않다.
그러나 몽클레어 브랜드가 Grand central station이라는 공간에서 이루어 냈다. 이상적인 플래쉬 몹이 아닌가!
by yoongarden
yoongarden@gmail.com
http://www.yoongarden.com/
Superdry(슈퍼드라이) Gangnam,Seoul Store Launching
Superdry(슈퍼드라이) Gangnam,Seoul Store Launching
This picture is a Gangnam, Seoul store. Surprisingly I could see a lot of people to celebrate them. Also I found one person who is a founder of Superdry.
They hosted their 2010 FW collection. I could understand their concept for 2010 FW. I thought it's not appropriate for Korea slightly. During waitng their show, they gave vising person a present which is a accessory as Superdry products like key holder or necklace. I wanna emphasis their product package. Present is packed in a can which is made from Superdry. This can indicates their logo.
It's a superdry's presentation to show their advertising. But I thought that it's not interesting because it's normal.
Plus, I thought this picture could show many thing about their brand.
As you see this picture, it is very gorgeous. It really like Superdry concept and it's very unique.
Anyway I'm really curious how this brand try to launch in Korea. I think..... I couldn't know as many Korean fashion trend at 2011.... as you know.... Thank you.
by yoongarden
yoongarden@gmail.com
http://www.yoongarden.com/
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